Blackpepper

Digital Marketing

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Designation: Digital Marketing & Content Creation
Department: Event Services
Experience: 0-1 years
Location: Bangalore (Onsite)
Employment: Full Time
Salary: 180k – 240k

Key Responsibilities:

  • Content Strategy: Develop comprehensive content strategies aligned with event goals and target audience
    preferences.
  • Content Creation: Produce high-quality and engaging content for various digital channels, including website, social
    media, email campaigns, blogs, and promotional materials.
  • Digital Campaigns: Plan and execute digital marketing campaigns to drive event registrations, ticket sales, and
    engagement through SEO, PPC, social media, and other online platforms.
  • Social Media Management: Manage social media accounts, create compelling posts, and interact with the audience to
    increase event visibility and engagement.
  • Email Marketing: Design and execute email marketing campaigns, newsletters, and automated workflows to nurture
    leads and maintain attendee engagement.
  • Analytics & Optimization: Monitor and analyze campaign performance using analytics tools; optimize strategies
    based on insights to improve ROI and conversion rates.
  • Collaboration: Work closely with cross-functional teams, including event planners, designers, and sales, to ensure
    cohesive marketing strategies and messaging.
  • Brand Management: Uphold brand guidelines and maintain consistency across all marketing materials and
    communications.

Qualifications and Skills:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Knowledge of HTML, CSS, and graphic design tools (Adobe Creative Suite).
  • Minimum 1 year experience in content creation, digital marketing, or related roles, preferably in the events industry.
  • Strong understanding of SEO, SEM, email marketing, and social media platforms.
  • Proficiency in content management systems (CMS), marketing automation tools, and analytics platforms (Google
    Analytics, etc.).
  • Exceptional written and verbal communication skills with an eye for detail.
  • Creative thinking and ability to generate innovative ideas for content and campaigns.
  • Strong project management and multitasking abilities.
  • Ability to thrive in a fast-paced, deadline-driven environment.